We have more food now than at any other time in human history but can we really call all of it food?
Not talking the above-photo’d fruit & veggies but rather those rainbow-colored, flavor-injected items packed with ersatz and designed to distract us from the fakery. Look at our plates–are we eating food or phood?
What’s worse, even as we congratulate ourselves on the ability to roll out vast quantities of these low-priced items, the inefficient, misguided food leviathan wastes 40%* of what we grow. Then there’s the dazzling array of high-tech workarounds that keep the machinery spinning, often harming soil, water and wildlife in the process. And, of course, the juggernaut of advertising that flacks the phoods, building intractable loyalties to the nutritionally suspect while promoting a sense of normalcy to the deeply unnatural.
Welcome to Phoodville.
In a mere handful of centuries, we’ve arrived here from a pre-industrial world where people chronically lacked food to a world where people still lack food and others have too much. Or maybe just too much of the wrong kind?
This is the world of phood in 2015:
We have so much to eat and yet we’re still hungry.
We have so much to eat and so many of us are sick.
We have so much to eat and we’re not building, we’re burning.
We can do better. We need to do better. Let’s talk.
*Source: National Resources Defense Council Issue Paper; August 2012; “Wasted: How America Is Losing Up to 40% of Its Food From Farm to Fork to Landfill”; Dana Gunders, author
Copyright 2015, Lori Fontanes